MARCH 18 – MAY 12

Join today with our 53% early bird offer and receive immediate app access!

Existing 28 member? Enter here
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A challenge for any goal:

In 8 weeks I will

Lose weight

8 weeks is long enough to see results:

Emily lost lost 12kg in 8 weeks

Kristyann lost lost 5kg in 8 weeks

Mel lost lost 8kg in 8 weeksv

Over 500,000 people have changed their lives on my program!

Hit your weight goal

Get set up for success with a program and plan of attack.

Keep your new weight

Feel ready to continue with sustainable fitness and healthy habits after the challenge.

Discover a sculpted, stronger you

Feel confident and see results from working out and eating clean.

Eat healthier

Our motto: just eat real food!

“I am LOVING that the app takes all the decision making out of preparing meals. I have always known what I should eat, but didn’t know where to start with sourcing recipes.”
— Emma, 28er

Familiar favourites with no restrictive eating

Budget-friendly meal plans the whole family will love!

More than 3,000 recipes in a personalised meal plan.

No calorie counting

A curated meal plan so you can focus on your fitness instead of counting.

Sustainable eating

Considered recipes for your health and lifestyle, with no fad diets.

Quick, easy meals

Simple, delicious meals the whole family will enjoy.

Improve my fitness

Get your body moving everyday! No equipment needed.

Tonnes of workout options to choose from!

Get the help you need to reach your goals.

A huge range of guided workouts, all tailored to your level.

Find your workout rhythm

Discover favourite fitness workout from our range HIIT, yoga, strength classes and more.

Self-care and self-love

Feel good prioritising your well-being, working out and eating clean.

Fitter than ever

Get holistic guidance on healthy eating and workouts to hit your fitness personal bests.

Discover a fitter & healthier me

Feel empowered by your fitness journey!

Meal plans, fitness and daily mindfulness exercises

Health is more than just being physically well.

Get set up for sustainable fitness at eating habits today!

Feel energised

A curated menu, wellness offers and workouts to help with your daily energy levels.

Improved sleep, reduced stress

Feel impacts of your healthy lifestyle on your sleep cycle.

Healthy body and mind

A holistic fitness approach to improve your relationship with food and your body image.

As seen on

Click To Watch Laura's Journey

A day in the 28 program

This is what a typical day could look like once you join 28


Kickstart your day with a delicious, healthy breakfast.

Our nutrition team loves making healthy versions of all your favourites — often they taste even better than the less healthy alternative. Balance is one of the most important nutritional principles after all.



We also have a collection of recipes that are vegan, however when it comes to the meal plan program you may have to supplement some ingredients for plant-based options. You have full control to swap out recipes for alternative options — and there are thousands to choose from! Trust us, you will not go hungry on our meal plans.


Get your body moving moving everyday! No equipment needed.

Join a live workout or choose from a huge range of guided workouts, all tailored to your level.

Training isn’t about volume. It’s about consistency (every day we should move), variety (mix it up) and intensity (most workouts should get you out of your comfort zone).


We have workout options for everyone, whether you’re a fitness pro, just getting started, returning to exercise or working with injuries.

Change your level up or down at any time. Remember getting in shape isn't a race — start at a level you are comfortable with and increase when you feel you need that next challenge.


No calorie counting, no diets!

Just eat real food — that's exactly what we stand by at 28. Eating wholesome and delicious food, as close to its natural form as possible. Real food comes out of the ground, off a tree, or from an animal (of course, this depends on your personal preference).

Our focus is on meeting your nutritional needs through healthy but delicious meals that the whole family will enjoy.


Eating out or don’t feel like what’s on the menu? Swap it out for something else!


Happiness, focus and relaxation.

Health doesn't just mean being physically well. In a society that's always switched on, it's more important than ever to take care of your psychological and emotional wellbeing.


In the Locker, you’ll also get access to a wealth of resources exclusive to the 28 program: podcasts, articles, guided meditations, how-to videos for exercises, thousands of healthy recipes and so much more.


Keeping it simple and tasty.

The recipes in 28 are designed to be nutritious and quick to prepare. We don’t believe in restrictive eating and our motto is progress not perfection. You'll still find your favourite meals on the program — yes, we're talking pasta, pizza and burgers!


Leave the calculations to us! Our recipes and shopping lists scale automatically to the size of your family. Have some friends coming over? Increase the serving size with the tap of a button.

The 28 challenge is about setting achievable goals and forming healthy habits.

It’s about progress, not perfection.

 2-Month Challenge Offer:

No lock in contract. Cancel anytime.

Real Results

Over 500,000 people have changed their lives on my program.


“I don’t feel like I’m missing out on anything and I’m still getting great results which is why I love this program so much. It’s flexible and it’s not an all or nothing program. You fall off the wagon, you climb back on the next day."


“The changes I made have been realistic and sustainable. That is the beauty of 28 by Sam Wood. Nothing crazy. Nothing extreme. Just eating real food and moving my body every day."


“I realised that a healthy lifestyle change can still be enjoyable & fun. Bad days can happen and it’s ok, I just turn the page and start fresh."

Unrivalled Support

We’re passionate about supporting everyone in this 8 week challenge

Motivation With
“Sam Cam”

Sam regularly posts motivational and directional videos to all participants to keep you on track!

Dedicated 7
Day Support

The 28 support 'crew' are on hand to help you with any questions you have.


Once you've secured your spot on the Challenge you will be invited to join our private Facebook 'Challenge Community'