Jul 24
$49 PER 28 DAYS


  • You get a different 28min video every day so that we can train together
  • Choose from 5 levels based on your ability. 28 is for everyone
  • Train from the comfort of your own home with minimal equipment required


  • Delicious meal plans for breakfast, lunch, dinner & snacks
  • Quick & easy to prepare, gluten free & vegetarian options available
  • Created & approved by our resident nutritionist


  • Mindfulness exercises to help you de-stress and relax
  • Sleep visualisations for a good night's rest
  • Tips on coping with life's pressures & behavioural change



Nearly 50,000 amazing 28ers have changed their lives on my program. Here is a sneak peek at some of their incredible transformations.


As a morbidly obese, hypertensive, migraine suffering 51 year old from Edinburgh... I knew I had to make some changes for my health.

10 rounds of 28 later - I've lost 50kg. I've regained control of my health... I'm fitter, stronger, happier, more confident and healthier than I've ever been. In fact, I've become the best ever version of me. I love exercise, and haven't missed a day since Feb 1st 2016.


Linda Wawrzyniak


I joined 28 in March 2016... I had just returned from a three-week work trip to Canada and USA. Back then I was 103 kilos and too busy to look after myself. I've now lost 19 kilos and playing with my kids outside is fun again and I can keep up with them. What I love most about 28 is that it is transportable... when travelling for business I can do my workout. 28 is more than a weight loss program, it is a journey and a lifestyle!


Michael Fisher


I never imagined that the day I logged on to Sam's website and clicked the "join" button would be a day that I would never forget. I was time poor, had no idea about nutrition and was terrified of failing. Sam had a face that I could trust... I knew I was putting my trust into someone that really cared about me. The dedication Sam, his crew and his gorgeous family put in has exceeded all of my expectations.


Ashlee Woodhouse


28 has changed my life in ways I never thought possible. I have lost 23 kilos but in that time I have gained so much strength, confidence, energy, knowledge and a new way of life to ensure that I treat my body right... I know that I will never revert back to the old me.


Steph Kassis


*Everyone is different, so results may vary. Exercise and a good diet are needed to achieve (and maintain) weight loss, muscle gain and toning. Please talk to a healthcare professional before starting ANY diet or fitness regime.

Join Now


28 offers expert advice and round the clock support. From Steph Lowe and her amazing nutrition team, to physiotherapists specialising in pregnancy, and my awesome crew, we are here every day to answer your questions and help you every step of the way.

The 28 community, or family as I call it, is like no other. Thousands of 28ers just like you, building friendships, sharing recipes, giving advice or just listening when you need it.

And then, there's me.

Unlike other online programs, I'm literally with you every step of the way. I'll keep you motivated, inspired, educated and committed to your health and fitness goals, to ensure you achieve the results you are looking for.


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