I created ’28 by Sam Wood’ because I was tired of seeing people waste their time and money training the wrong way or getting sucked in by the latest diet fad. 28 is a simple and effective home fitness & nutrition program that people can follow to get fast and sustainable results. By educating people on the right way to train and eat, removing the barriers that have held them back before, and providing real-time support, my 28 program has helped changed the lives of over 300,000 Australians.

As a member of my 28 family, you will never feel alone. Not only will you be supported by thousands of 28ers just like you, but myself, my crew and team of experts will be with you every step of the way.

Steph Geddes, Expert Nutritionist

Bachelor of Exercise & Sports Science (Nutrition), Graduate Certificate of Human Nutrition, Registered Nutritionist (NSA)

Steph is a Nutritionist and holistic foodie whose recipes are a revelation for anyone wanting to feed their body good food that is balanced, easy and seriously delicious! Steph is a creative recipe developer and cooking class guru, who also loves to share her passion and knowledge around nutrition through her blog, seminars and speaking events.


Chloe Lorback, Pregnancy Expert

Physiotherapist and Pilates instructor with post-graduate qualifications in Women’s Health

Chloe graduated with honours from Melbourne University in 1997 and has always been passionate about female health especially post natal and pregnancy exercises. Chloe has also studied pilates in the UK as well as lectures to 4th year university physio students at Melbourne Uni about exercise in pregnancy.


Craig Harper, Motivation Expert & Exercise Scientist

Craig Harper is one of Australia’s leading presenters, writers and educators in the areas of health, high-performance and personal transformation. An integral part of the Australian health and fitness industry since 1982 and in that time has worked as an exercise scientist, corporate speaker, consultant, University lecturer, AFL conditioning coach, radio host, TV presenter, writer and successful business owner.


Emma Warren, Chef, Recipe Developer & Author

The chef to the chefs, Emma Warren is a freelance specializing in recipe development. You’ll find her name alongside some of Australia’s biggest chefs and credited in some of the most popular recipe books from the likes of Matt Preston, Pete Evans and Karen Martini. You may have seen her work on Better Homes and Gardens and featured by Coles, Swisse, Aldi, and Heston Blumenthal.

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Fleur Chambers, Pregnancy & Postnatal Meditation Master

Masters Degree (Professional Education) Certified Mindfulness and Meditation Teacher, Meditation Australia Member, Happiness Warrior, Business Owner, Wife and Mother.

Fleur Chambers has helped thousands of people around the world feel a little happier, a little more motivated, inspired, confident, calm, relaxed, grateful and compassionate. She believes that we all have the capacity to be happy, we just need a little help knowing where to look. Her guided meditations will point you in the right direction. Look out for her amazing meditations specifically for pregnant or postnatal mums.


Meet My Crew!

A big part of what makes our program different is the ongoing live support you’ll receive during your weight loss and fitness journey. Sam’s Crew are online 7 days a week to answer your questions, and/or give you a friendly nudge in the right direction if you need help to stay on track. Our crew are trained nutrition & fitness professionals who live & breathe the 28 philosophy, so I know you’re in good hands!

Are you ready to join my 28 family?