A challenge for any goal:
In 8 weeks I will
Lose weight
8 weeks is long enough to see results:
Emily lost lost 12kg in 8 weeks
Kristyann lost lost 5kg in 8 weeks
Mel lost lost 8kg in 8 weeksv
Hit your weight goal
Get set up for success with a program and plan of attack.
Keep your new weight
Feel ready to continue with sustainable fitness and healthy habits after the challenge.
Discover a sculpted, stronger you
Feel confident and see results from working out and eating clean.
Eat healthier
Our motto: just eat real food!
Familiar favourites with no restrictive eating
Budget-friendly meal plans the whole family will love!
No calorie counting
A curated meal plan so you can focus on your fitness instead of counting.
Sustainable eating
Considered recipes for your health and lifestyle, with no fad diets.
Quick, easy meals
Simple, delicious meals the whole family will enjoy.
Improve my fitness
Get your body moving everyday! No equipment needed.
“Finding a program that I could do from home that worked around me and the kids was a game changer.”
— Laura, 28er
Tonnes of workout options to choose from!
Get the help you need to reach your goals.
Find your workout rhythm
Discover favourite fitness workout from our range HIIT, yoga, strength classes and more.
Self-care and self-love
Feel good prioritising your well-being, working out and eating clean.
Fitter than ever
Get holistic guidance on healthy eating and workouts to hit your fitness personal bests.
Discover a fitter & healthier me
Feel empowered by your fitness journey!
“Joining the program actually allowed me to be alive again. The ability to always challenge what my brain says I can’t do, I know that I can.”
— Nicholas, 28er
Meal plans, fitness and daily mindfulness exercises
Health is more than just being physically well.
Feel energised
A curated menu, wellness offers and workouts to help with your daily energy levels.
Improved sleep, reduced stress
Feel impacts of your healthy lifestyle on your sleep cycle.
Healthy body and mind
A holistic fitness approach to improve your relationship with food and your body image.
The Challenge
Our challenge to you is: follow the 28 program for just 8 weeks. That’s long enough to see results but short enough to keep your eye on the prize!
$5,000!
One hard working 28er will be judged by us to have made the most inspiring transformation over the course of 8 week challenge
Click To Watch Laura's Journey
A day in the 28 program
This is what a typical day could look like once you join 28
Breakfast.
Kickstart your day with a delicious, healthy breakfast.
Our nutrition team loves making healthy versions of all your favourites — often they taste even better than the less healthy alternative. Balance is one of the most important nutritional principles after all.
CUSTOMISE YOUR DIET:
We also have a collection of recipes that are vegan, however when it comes to the meal plan program you may have to supplement some ingredients for plant-based options. You have full control to swap out recipes for alternative options — and there are thousands to choose from! Trust us, you will not go hungry on our meal plans.
Exercise
Get your body moving moving everyday! No equipment needed.
Join a live workout or choose from a huge range of guided workouts, all tailored to your level.
Training isn’t about volume. It’s about consistency (every day we should move), variety (mix it up) and intensity (most workouts should get you out of your comfort zone).
CUSTOMISE YOUR LEVEL + CHOOSE A WORKOUT:
We have workout options for everyone, whether you’re a fitness pro, just getting started, returning to exercise or working with injuries.
Change your level up or down at any time. Remember getting in shape isn't a race — start at a level you are comfortable with and increase when you feel you need that next challenge.
Lunch
No calorie counting, no diets!
Just eat real food — that's exactly what we stand by at 28. Eating wholesome and delicious food, as close to its natural form as possible. Real food comes out of the ground, off a tree, or from an animal (of course, this depends on your personal preference).
Our focus is on meeting your nutritional needs through healthy but delicious meals that the whole family will enjoy.
SWAP YOUR MEALS:
Eating out or don’t feel like what’s on the menu? Swap it out for something else!
Mindset
Happiness, focus and relaxation.
Health doesn't just mean being physically well. In a society that's always switched on, it's more important than ever to take care of your psychological and emotional wellbeing.
MORE FOR YOUR MIND:
In the Locker, you’ll also get access to a wealth of resources exclusive to the 28 program: podcasts, articles, guided meditations, how-to videos for exercises, thousands of healthy recipes and so much more.
Dinner
Keeping it simple and tasty.
The recipes in 28 are designed to be nutritious and quick to prepare. We don’t believe in restrictive eating and our motto is progress not perfection. You'll still find your favourite meals on the program — yes, we're talking pasta, pizza and burgers!
SCALE YOUR MEALS:
Leave the calculations to us! Our recipes and shopping lists scale automatically to the size of your family. Have some friends coming over? Increase the serving size with the tap of a button.
The 28 challenge is about setting achievable goals and forming healthy habits.
It’s about progress, not perfection.
2-Month Challenge Offer:
No lock in contract. Cancel anytime.
Real Results
Over 500,000 people have changed their lives on my program.
Amy
“I don’t feel like I’m missing out on anything and I’m still getting great results which is why I love this program so much. It’s flexible and it’s not an all or nothing program. You fall off the wagon, you climb back on the next day."
Carly
“The changes I made have been realistic and sustainable. That is the beauty of 28 by Sam Wood. Nothing crazy. Nothing extreme. Just eating real food and moving my body every day."
Nicholas
“I realised that a healthy lifestyle change can still be enjoyable & fun. Bad days can happen and it’s ok, I just turn the page and start fresh."
Unrivalled Support
We’re passionate about supporting everyone in this 8 week challenge
Motivation With
“Sam Cam”
Sam regularly posts motivational and directional videos to all participants to keep you on track!
Dedicated 7
Day Support
The 28 support 'crew' are on hand to help you with any questions you have.
Facebook
Community
Once you've secured your spot on the Challenge you will be invited to join our private Facebook 'Challenge Community'