Sam Wood’s
8 WEEK CHALLENGE
Sophie lost 16kg in 8 weeks
Jen lost 11kg in 8 weeks
Ethan lost 9kg in 8 weeks
See how our program can help you
How It Works
The 28 by Sam Wood Challenge is a self-guided online fitness and nutrition program designed to fit into your lifestyle. Follow guided workouts, meal plans and daily routines through the app at your own pace.
Rachel lost 7kg in 8 weeks
Jason lost 13.4kg in 8 weeks
Sophie lost 16kg in 8 weeks
Jen lost 11kg in 8 weeks
Ethan lost 9kg in 8 weeks
8 week Challenge Starts Monday
Lose weight & hit your health goals- Personalised meal plans & home workouts
- Improve energy, sleep, mindset & more
Join thousands who’ve reached their goals.
Let’s answer some questions to personalise your program
*Success comes down to commitment. Follow the program consistently and the results will follow.
Thanks for reaching out.
Someone from our dedicated team of trainers will reach out within 5 business days.
A challenge for any goal:
In 8 weeks I will
Lose weight
8 weeks is long enough to see results:
Sophie lost 16kg in 8 weeks
Jen lost 11kg in 8 weeks
Ethan lost 9kg in 8 weeks
Hit your weight goal
Get set up for success with a program and plan of attack.
Keep your new weight
Feel ready to continue with sustainable fitness and healthy habits after the challenge.
Discover a sculpted, stronger you
Feel confident and see results from working out and eating clean.
Eat healthier
Our motto: just eat real food!
Familiar favourites with no restrictive eating
Budget-friendly meal plans the whole family will love!
Macro calculator
Choose your plan length and any dietary needs, and we’ll build a plan around you.
Sustainable eating
Considered recipes for your health and lifestyle, with no fad diets.
Quick, easy meals
Simple, delicious meals the whole family will enjoy.
Improve my fitness
Get your body moving everyday! No equipment needed.
“Finding a program that I could do from home that worked around me and the kids was a game changer.”
— Laura, 28er
Tonnes of workout options to choose from!
Get the help you need to reach your goals.
Find your workout rhythm
Discover favourite fitness workout from our range HIIT, yoga, strength classes and more.
Self-care and self-love
Feel good prioritising your well-being, working out and eating clean.
Fitter than ever
Get holistic guidance on healthy eating and workouts to hit your fitness personal bests.
Discover a fitter & healthier me
Feel empowered by your fitness journey!
“Joining the program actually allowed me to be alive again. The ability to always challenge what my brain says I can’t do, I know that I can.”
— Nicholas, 28er
Meal plans, fitness and daily mindfulness exercises
Health is more than just being physically well.
Feel energised
A curated menu, wellness offers and workouts to help with your daily energy levels.
Improved sleep, reduced stress
Feel impacts of your healthy lifestyle on your sleep cycle.
Healthy body and mind
A holistic fitness approach to improve your relationship with food and your body image.
Click To Watch Laura's Journey
A day on the 8 week challenge
This is what a typical day could look like once you join 28
Breakfast.
Kickstart your day with a delicious, healthy breakfast.
Our nutrition team loves making healthy versions of all your favourites often they taste even better than the less healthy alternative.
CUSTOMISE YOUR meal plan:Customise your meal plan:
Get your own personalised meal plan in just a few taps. Fill out our macro calculator, choose your plan length and any dietary needs, and we'll build a plan around you.
Exercise
Get your body moving every day no equipment needed. Training isn't about volume, it's about consistency. Every day we should move, vary it up and keep the intensity where most workouts should get you out of your comfort zone.
We have workout options for everyone, whether you're a fitness pro, just getting started, returning to exercise or working with injuries.
Lunch
Eat real food, your way. Whether you want your plan built around your macros or you'd rather keep it simple, 28 flexes to suit you wholesome, delicious food as close to its natural form as possible.
SWAP YOUR MEALS
Eating out or don't feel like what's on the menu? Swap it out for something else. Our focus is on meeting your nutritional needs through healthy but delicious meals that the whole family will enjoy.
Mindset
Happiness, focus and relaxation. Health doesn't just mean being physically well in a society that's always switched on, it's more important than ever to take care of your psychological and emotional wellbeing.
MORE FOR YOUR MIND
Head to Discovery for a wealth of resources built into the 28 program: podcasts, articles, guided meditations, how-to workout videos, thousands of healthy recipes and so much more all searchable in one place.
Dinner
Keeping it simple and tasty. The recipes in 28 are designed to be nutritious and quick to prepare. We don't believe in restrictive eating and our motto is progress not perfection.
SCALE YOUR MEALS:
Leave the calculations to us. Our recipes and shopping lists scale automatically to the size of your family. Have some friends coming over? Increase the serving size with the tap of a button.
The 28 challenge is about setting achievable goals and forming healthy habits.
It’s about progress, not perfection.
2-Month Challenge Offer:
One off payment - no subscription required!
Real Results
Over 1,000,000 people have changed their lives on my program.
Amy
“I don’t feel like I’m missing out on anything and I’m still getting great results which is why I love this program so much. It’s flexible and it’s not an all or nothing program. You fall off the wagon, you climb back on the next day."
Carly
“The changes I made have been realistic and sustainable. That is the beauty of 28 by Sam Wood. Nothing crazy. Nothing extreme. Just eating real food and moving my body every day."
Nicholas
“I realised that a healthy lifestyle change can still be enjoyable & fun. Bad days can happen and it’s ok, I just turn the page and start fresh."
Unrivalled Support
We’re passionate about supporting everyone in this 8 week challenge
Motivation With
Sam
Sam regularly posts motivational and directional videos to all participants through email and the 28 private facebook community to keep you on track!
Dedicated 7
Day Support
The 28 support 'crew' are on hand to help you with any questions you have.
Facebook
Community
Once you've secured your spot on the Challenge you will be invited to join our private Facebook 'Challenge Community'