At home workouts
Cardio, HIIT, Pilates, Strength & Yoga for all fitness levels
Delicious meal plans
Quick and easy winter recipes with options to suit dietary requirements
Huge cash prizes
$15,000 in cash prizes for winners.
Prize pack valued at $150 for all finishers
Motivation & mindfulness
Motivational resources & guided meditations
Live support team
My crew and I are here for you, 7 days a week
Engaging 28 community
Access to our supportive private Facebook group
Over 500,000 people have changed their lives on my program.
More prizes and winners than EVER!
Reach the 8 week challenge finishing line and you’ll win a Finisher’s Prize Pack valued at $150
MOST INSPIRING TRANSFORMATION
One hard working 28er will be judged by us to have made the most inspiring transformation over the course of 8 week challenge
BEST COMMUNITY LEADER
Support makes a world of difference. Be a proactive community member and go in the running to win this cash prize!
Nadia transformed her life in only 8 weeks as a previous challenge winner. Check out her reaction when we got to visit her and give her a special delivery!
The 28 app
All you need is your phone!
After joining the challenge, install my app for Apple or Android and get me as the personal trainer in your pocket! Or you can log into your program via the web browser on your tablet or computer.
We’re all in this together.
At 28 we’re not just a community, we’re a family. You’ll meet so many amazing, supportive 28ers though our private Facebook group.
Frequently asked questions
The 28 By Sam Wood 8 Week Challenge is a concentrated weight-loss, fitness and nutrition challenge that helps you kickstart your journey to a healthier, happier you.
Thousands of 28ers who have taken the challenge praise it not only as a great ‘circuit-breaker’ in the winter months, but as a way of developing sustainable, healthy habits.
To support you in your 8 week experience we have a huge range of guided workouts, and meal plans which feature our delicious and nutritious winter recipes. We’ve also got the 28 ‘crew’ who are on hand to answer your questions 7 days a week.
At 28, we celebrate progress, not perfection. So, every participant that completes the challenge from start to finish – no matter what fitness level you are – receives a prize pack to the value of $150! On top of that, your entry to our challenge qualifies you to compete for the ‘Most Inspirational Transformation’ award ($10k prize money) and the ‘Best Community Leader award ($5k prize money)!
Finally, you’ll connect with like minded individuals taking on the same challenges as you in our highly engaged Private Facebook Group. It is a truly transformative, hugely positive experience.
Our challenge is like a circuit-breaker for your fitness and weight loss journey! Whatever fitness stage you’re at, whatever your goals may be – this challenge helps you create amazing results. Along with all the practical tools you need; expert guided workouts for all fitness levels, delicious meal plans and a vast library of health resources; you will receive constant support from both our live support team at 28 and our highly engaged, diverse online 28 community. All these features together ensure you’re set up in the best way possible to make great changes in this 8 week period, no matter who you are.
The results that people get from my 8 Week Challenge are never the same – because everyone’s experience is completely unique. Our challenge is designed to give you all the tools you need to make fantastic progress, but you’re in the driver’s seat! At 28, we focus on progress, not perfection. That’s what we celebrate, and that’s how we build long lasting healthy habits and results.
You can view our transformations above to see previous challenge participants who made incredible improvements to their bodies and their mindsets.
Absolutely! Our workouts are designed to cater to all fitness levels, and our live support team is available 7 days a week to help address any questions or issues you may have.
Signing up to the challenge gives you access to a huge range of guided workouts that you can do from home, whenever it fits in with your schedule. You’ll have HIIT, Cardio, Pilates, Strength and Yoga workouts to choose from, each of which is guided by myself or one of our expert 28 trainers. There is no set number of workouts that you need to do each week, however for optimal fitness I always recommend ‘getting your body moving’ at least once a day.
To complete our challenge workouts, all you need is some space at home and your phone! You can complete your entire challenge completely equipment free and create great results. However, if you’d like to use some home fitness equipment we have some great options for you too!
This challenge is designed to be done at whatever pace suits the stage your body is currently at. If an 8 week challenge feels like the right thing to do for your body and your growing bub, then that is entirely up to you. In collaboration with my team of women’s health experts, I have created programs specifically for new mums and mums-to-be! You can check out the 28 Pre-Natal Program here and the 28 Post-Natal Program here, and remember to always consult your doctor before taking on a new exercise routine during these exciting times.
The nutrition section of your 28 app allows you to select the following diet types: General, Gluten Free, Vegetarian, and Pescatarian. We also have a collection of recipes that are vegan, however when it comes to the meal plan program you may have to supplement some ingredients for plant-based options. You have full control to swap out recipes for alternative options throughout your time in the challenge – and there are thousands to choose from! Trust us, you will not go hungry on our meal plans…
The 8 Week Challenge is free for all existing 28ers! All you need to do is register here for the challenge and have an active 28 membership throughout the 8 weeks.
Not currently a 28er? We have a special Challenge Plan which costs $99 for the duration of the challenge.
After you complete the 8 week challenge, your membership will revert to a bi-monthly 28 By Sam Wood membership plan priced at $99 every two months. You can check the date of this next payment, which will be after the completion of the 8 Week Challenge, by logging in to your account on your desktop or tablet and clicking on ACCOUNT in your left menu sidebar. 28 By Sam Wood has no lock in contracts, so you can cancel your membership at any time. If you have any questions or concerns, please don’t hesitate to contact our support team at email@example.com
Everyone’s journey through this challenge is different, and this prize celebrates progress in every form! You’re in the driver’s seat, and the level of involvement you want to bring to these 8 weeks is completely up to you.
To qualify for the $150 Finisher Prize Pack, you will need to
– On average, a minimum of 1 workout per week across the challenge period
– On average, make 1 recipe per week across the challenge period
– At the completion of the Challenge, answer this question in 28 words or less: What did the Challenge mean to you?
You will receive an email with a link to complete your answer entry at the end of the challenge
We get that life happens. We ask that you have averaged a workout and recipe per week to set you up for success. If you have a bad week don’t worry – this happens to the best of us. As long as over the duration of the challenge you’ve completed 8 recipes, 8 workouts and complete the finisher form, you’ll be eligible for the finisher prize.
The challenge is about focusing your efforts on an 8 week window to see what progress you can make using the 28 content. It is layered with extra motivational content, prizes for all who push through to the finish line, and two huge cash awards at the end for those who go the extra mile! The challenge encourages 28ers to push harder, beyond their usual day to day efforts. There is added support from the crew and the 28 community, so be sure to join our special Facebook Winter 8 Week Challenge page via this link: Facebook Groups
Reach out to the 28 crew with any questions at any time, they are here 7 days a week to assist. You can email them at firstname.lastname@example.org