28 by Sam Wood is a fitness & nutrition app that teaches you how to live a fitter, healthier life from the comfort of your own home.

Getting fitter and healthier at home doesn’t have to be complicated, and that’s exactly why I created my app, 28 by Sam Wood. My home fitness app will give you the structure and support you need for success, without bogging you down with complicated rules. It also provides you with daily live support from me, as well as the ongoing support of my Australian team, 7 days a week, so you’ll never feel alone.

Let me be the personal trainer in your pocket

My fitness & nutrition app has helped over 300,000 people live fitter and healthier lives, I’d love to help you too.

Creating a healthy lifestyle doesn’t have to be complicated. My 28 home fitness app provides you with a simple and effective structure that helps you make your health a priority.

My complete home fitness, nutrition and mindset program is just $59pm (or $49pm on a quarterly subscription).

No ongoing contracts, cancel anytime.

Over 300,000 people are living healthier lives with my home fitness & nutrition app
Now, it’s your turn!

Reach your health goals for less than $2 a day. No ongoing contracts, cancel anytime.

How to activate your 28 By Sam Wood app

Step 1: Sign up HERE to join my online fitness program
It’s only $59 a month (or $49 a month on our 3-month subscription).

ready for a new you? 28 by sam wood - online fitness program

Step 2: Download your 28 app for Apple or Android
Enter your password and let’s get started towards a healthier you!

As soon as you join my program, you’ll be able to activate your 28 app for immediate access to the full program. When you activate your app (and enable notifications) you’ll start getting a live ‘Sam Cam’ from me every morning, to help you start your day right!

Real people – Real results

Over 300,000 people have lost over 3 million kilos with my home fitness & nutrition app.


Thousands of 28ers have changed their lives on my program. Now it’s your turn!

Just $59pm. No ongoing contracts, cancel anytime.

See the 28 app in action!

You’ll soon see why my online program makes it so easy to get fitter and eat healthier. If you want to keep it simple, just follow my plan. But, if you want to change it up and customise your workouts or your menu plan, you can!

My fitness app is designed to make getting healthy easy (no matter how busy life gets!)

Fully customizable meal plans for all tastes

Every week you’ll receive our head nutritionist’s recommended weekly meal plan based on your dietary preferences and health goals.

We’ve designed your menu to provide you with a variety of flavours so you’ll never get bored. If you don’t like a suggestion you can always “Swap”, “Drop” or “Shop” to replace the meal with something else.


Make your weekly grocery shopping a breeze.

Once you’ve confirmed your recipes for the week (and how many servings per meal you need to cook), your app will create an automated weekly shopping list you can print (or just view on your phone as you shop!).

Our app integrates with Woolworths Online for even more convenience

If you’re short on time and want to link your shopping list via our integration with Woolworths. You can choose to pick your groceries up at your local store, or you can have your healthy ingredients delivered straight to your door!

Real Support – 7 days a week

Our fitness & nutrition app provides you with live support, 7 days a week. When you join the 28 family, you’ll have access to ‘Sam’s Crew’, my nutrition & fitness support team. The crew work closely with me here at 28 HQ, and they’re available to help you 7 days a week via email, live chat and our private Facebook group.

28 By Sam Wood Crew

My program isn’t just about toning up or losing weight, it’s about helping you make positive changes to your life so you can become the best version of you.

How to access my live motivation stream via your 28 app

Of all the features on my app, this is my favourite, because ‘Sam Cam’ is how I get to connect with you in real-time. Every day I’ll stream a daily motivation or education video, to help you get on track and stay on track.

Sam Wood's signature

The fitness app designed for your busy life

  • All you need is your phone and 28 minutes a day
  • Workout from the comfort of your own home at any time that suits you
  • Apple Health integration to track all your health statistics in one place
  • Automated weekly shopping list (once you confirm your preferred recipes)
  • Optional Woolworth’s integration to deliver your groceries to your door

Flexible weekly meal & exercise plans

  • Real food – real results – real easy
  • Over 3,000 recipes to choose from – ‘I Quit Sugar’ approved
  • Keep it simple. Choose your diet and exercise preferences, tell us your health goals and just follow my plan!
  • … or make it custom. You can tailor your daily workouts and weekly meal plan exactly as you like.

Australian Support

  • Daily motivation and support from me, in real-time, via Sam Cam.
  • 24/7 support from my team of fitness & nutrition experts
  • Access our supportive Private Facebook Community – you’ll join thousands of 28ers like you!

The fitness app that works for you

  • Monthly and quarterly subscription options
  • No lock-in contracts
  • You can cancel at any time
  • 28 is the fitness program that will fit into your life.
  • Anytime, any place, anywhere.

When you join the 28 program you’ll be asked to select your health goals, your dietary preferences and your current fitness level to ensure you get the best results (if you’re unsure what level you are, just ask one of our crew on live chat!).

Get Australia’s #1 fitness & nutrition app

Join my 28 family, download the app, and follow my program. I guarantee you’ll reach your health goals.



Need More Help? FAQs

Got a question? Drop us a line and we’ll get back to you ASAP