Join 28 By Sam Wood, Australia’s #1 at home training and nutrition program

There has never been a more important time to take care of your health from home, and now Bupa Customers receive 3 months access to the 28 By Sam Wood program, getting fit and healthy from home is even easier!

My program, 28 by Sam Wood, provides you with daily home workouts, delicious weekly eating plans, motivation and mindset tools, as well as live support from me and my Australian crew, 7 days a week.

If you’re an eligible Bupa Customer, you’ll receive 3 months access to my program, at no cost to you!

See how 28’s home fitness & nutrition program works!

A Bupa Customer exclusive. Join 28 now and get fit from the comfort of your own home

With home workouts, delicious recipes as well as daily motivation and support, Bupa and I will be here with you every step of the way. And the best bit is that you don’t need any equipment, and you can do it all from home. It just takes 28 minutes a day.

I would love for you to join us, so we can do this together.

Bupa Customer Offer

Join Australia’s #1 Home Fitness & Nutrition App

At no cost to you!

Eligible Bupa customers receive 3 months access to the 28 By Sam Wood program (RRP $59 per month). T&Cs apply.

Not a Bupa Customer? You can join Australia’s #1 home fitness program here

Real people – Real results

Over 300,000 people are living healthier lives with my home fitness & nutrition app


Now, it’s your turn!

Eligible Bupa Customers receive 3 months access to the 28 By Sam Wood program (RRP $59 per month). T&Cs apply.

If you’re not a Bupa Customer, you can learn about our home fitness program here

Fully customizable meal plans for all tastes

Every week you’ll receive our head nutritionist’s recommended weekly meal plan – this will be based on your dietary preferences and health goals. If you don’t like a recipe you can always “Swap” or “Drop” the meal and replace it with something else. Once you’ve confirmed your recipes for the week (and how many servings you need to cook), your app will compile your weekly shopping list. It’s that easy!


Real Time Support & Motivation

When you join my 28 family, you’re never alone. My crew and I are here to help you, 7 days a week. You can reach us via email or via live chat in your app, and you can connect with us in 28’s private Facebook group too!

28 By Sam Wood Crew

At 28, you are never alone. I will be with you every step of the way.

Daily video streams from me – in real time!

When you join the 28 family, you’ll receive daily messages from me via my ‘Sam Cam’. Of all the features on my app, this is my favourite, because it’s how I get to connect with you in real-time. 

As soon as you claim your Bupa offer, you’ll have instant access to my 28 program!

See the 28 fitness & nutrition app in action!

At 28, we keep it simple. Join my 28 program to receive daily at home workouts, delicious weekly eating plans, real time motivation & support, and so much more! Watch the video to learn more.

Simple & effective
  • Real food – real results – real easy
  • Weekly nutritionist-created meal plans
  • Daily, customisable 28 minute workouts with Sam
Australian support
  • Daily motivation from me via my ‘Sam Cam’ streams
  • 24/7 support from my crew of professionals
  • Access our supportive private Facebook community
Our app works for you
  • You can follow the plan or customise your program to suit you
  • Monthly and quarterly subscription options
  • No lock-in contracts – you can cancel any time

How to claim your Bupa offer

Join my online program and download the app – it’s just 2 simple steps!

Step 1: Join my 28 home fitness program

If you’re an eligible Bupa Customer sign up HERE to claim your access to my online program, at no cost to you and no credit card required. Then follow the prompts to register your new 28 account.

Not a Bupa Customer? Join our 28 family here

Step 2: Download your 28 app (Apple or Android)

Once you’ve completed your 28 registration, download the 28 app from the app store, enter your email and new password for 28, and you’re all set to get healthy at home!

Need help? Send us an email and we’ll be in touch ASAP.

Are you a current 28er AND a current Bupa Customer?

Great news! If you’re an eligible Bupa customer, and you’re already one of our 28ers, you can take advantage of this 3 month Bupa offer too. Register for the offer as outlined above, but please enter the same email address you use to log into your existing 28 account.

By using the same email address we can find your 28er account and pause your regular billing cycle for 3 months, so you don’t lose the remaining days of your account. And, just as importantly, by using the same email address, you’ll hold onto all your measurements, meal favourites & workout customisations too!


I’m so excited that eligible Bupa Customers can now claim 3 months access to my 28 By Sam Wood online program, at no cost to you. Join me now, and let’s get started!

Eligible Bupa Customers receive 3 months access to the 28 By Sam Wood program (RRP $59 per month). T&Cs apply.

My online program has helped over 300,000 people stay active at home, and I’m ready and waiting to help you too!

Need More Help? FAQs

Got a question? Send us a message below and we’ll get back to you ASAP

Terms & Conditions For The Bupa Customer Offer:

*Eligible Customers will receive free 3 months access to 28 By Sam Wood program (the Offer) from Bupa HI Pty Ltd (Bupa) and Australian Life Tech Pty Ltd (28 By Sam Wood).  To be an Eligible Customer you must reside in Australia, be over the age of 18 and be any person who, at the time of taking out this Offer (a) is covered by any private health insurance product from Bupa HI Pty Ltd; (b) who currently holds any General Insurance product distributed by Bupa HI Pty Ltd; or at any time on or after 4 November 2019 (c) purchased any services from a Bupa Dental clinic and can show a valid proof of purchase for those goods or (d) purchased any goods from Bupa Optical online, any Bupa Hearing or Bupa Optical store and can show a valid proof of purchase for those goods.  The Offer is not available to Australian Defence Force members who would otherwise meet any of the above eligibility criteria.  The Offer expires 14 June 2020.  28 by Sam Wood will share your personal information, (including, where applicable, the health information and details of purchase set out in any proof-of-purchase provided by you to 28 by Sam Wood) with Bupa for the sole purpose of validating eligibility.  View full terms and conditions of this offer here

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