A home weight loss program that works for YOU

My weight loss program takes the stress out of losing weight, by making it simple, sustainable and enjoyable!

My online program has already helped over 300,000 people lose weight and get fit at home – I know it can work for you too. With easy to follow workouts combined with a weekly nutritionist-approved meal plan, and daily motivation and support from me and my crew, I know you’ll love everything my weight loss program has to offer.

Anywhere. Anytime. Anybody.

I created 28 to be a simple and effective approach to healthy weight loss, that’s flexible enough to fit into even the busiest lives. Whether you work out of an office or from home, if you’re a full-time mum juggling a hectic schedule, a travelling sales rep, or even a mature-aged student, I know 28 will work for you.

When you first join 28 you can keep it simple and just follow my weight loss plan, or you can customise your meals and workouts to suit you. My fitness program has six workout intensity options to choose from, so whether you’re at the beginning of your fitness journey or you’re a fitness fanatic looking for your next big challenge, with 28 you’ll always find the right workout for your current fitness level.

All you need is a phone and 28-minutes a day!

28 really is the easiest way to help you lose weight and keep it off for good. You’ll enjoy a variety of delicious meals that are easy to prepare, and your fat-burning workouts will be fast, fun and effective. You won’t need any special gym equipment, or even a lot of space, so you can easily fit in a workout anytime and anywhere life takes you! All you need is a phone or a computer, and 28 minutes a day.

Real people – Real results

400,000 people have lost close to 4 million kilos with my home weight loss & workout program

Now, it’s your turn!


Join Australia’s #1 home fitness & weight loss program

Reach your weight loss goals for less than $2 a day. No ongoing contracts, cancel anytime.

A weight loss program for people who love REAL food

When it comes to losing weight and staying healthy, it’s so important to eat a balanced diet that provides your body with everything it needs. That’s why our philosophy to food here at 28 is JERF: Just Eat Real Food. And, our results stand for themselves: JERF works! With a new healthy eating plan created every week by our expert nutritionist team, you’ll enjoy tasty meals packed with fresh and delicious wholefood ingredients you’ll love.

Weight loss workouts… that work

how to workout with your baby at home

Monday to Friday, I’ll take you through a new 28-minute workout that’s designed to keep your body burning fat, all day long. My metabolism-revving workouts are based on the effective and popular HIIT method (high-intensity interval training). The exercises might seem simple, but they’re challenging full-body workouts, scientifically proven to help your body burn more fat, all day long.

The best part is, my workouts are only 28 minutes… and they work!

Building a healthy mindset for healthy weight loss

When it comes to making the choice to start a healthy new lifestyle, I am a firm believer in the importance of positive thinking. Whether it be a relaxing 10-minute meditation or an inspiring motivational session, my team of mindset & motivation experts are committed to ensuring you maintain a positive state of mind at every stage of your health and weight loss journey.

How to get the best results from your weight loss program

Watch these experts share tips on how to take action on getting healthy, and how to and stay motivated to reach your weight loss goals. Then, get ready to try a fat-burning HIIT home workout with me!

Developing a mindset to help you reach and maintain your ideal weight

With our live Australian support, plus our library of mindfulness exercises & motivation podcasts, I am confident you’ll be able to achieve the right mind frame to stay on track through your entire weight loss journey and beyond, just like so many of my amazing 28ers have!

Meet Amy.

When Amy started her journey with us, she lost an impressive 10kg in her first 8 weeks. She stayed consistent and stuck to my program, and over the course of 10 months she lost a total of 20kg. Not only did Amy get a great result, I’m so proud she has been able to maintain her weight loss thanks to her positive mindset and healthy new habits she developed while on my program.

“It’s flexible, it’s not an all-or-nothing program. If you fall off the wagon, you climb back on the next day. Progress, not perfection!”

Let me be the personal trainer in your pocket

When you join my program you’ll see just how easy it can be to get fit, eat healthily and achieve weight loss results that last.

My 28-minute workouts are designed to help you burn more fat, naturally!

To help speed your weight loss results I’ll guide you through a new full-body workout every day. These dynamic workouts don’t need any special equipment, but they’ll help you build core strength, tone up and lose that excess weight, fast.

It’s less than $2 a day. No ongoing contracts, cancel anytime.

Be supported every step of your weight loss journey

28 By Sam Wood Crew
Sam and his crew are here to support you, 7 days a week!

When you join the 28 family, you’re never alone. If you would like some advice on any aspect of your weight loss journey, just ask! My crew is available 7 days a week by email or by live chat from within your app. Plus, you’ll also have access to our private Facebook community where you can ask questions and share your experiences with thousands of our amazing 28ers, just like you.

Need help choosing the right workout intensity for your current fitness level?

After 20 years as a PT, I know you’ll get the best weight loss results if you challenge yourself and push yourself out of your comfort zone. This means that as soon your workouts feel easy, it’s a sign to go into your program settings and increase that intensity!

If you’ve been physically inactive for a while, most people will start on my rookie or player level, but if you aren’t sure, just email my crew for some friendly advice.

Ready for a fitter, healthier you?

At 28, I’m passionate about helping people live a happy, healthy and sustainable lifestyle. My program provides you with variety, convenience and most importantly, results! I truly believe my 28 program will not only help you lose weight, but it will help you change your life forever! To join thousands of other 28er’s just like you, register today. When you join, you’ll gain immediate access to thousands of recipes, workouts and mindset videos so you can get started straight away.

Don’t spend another day wishing for a healthier lifestyle. Take the leap and let’s work together. I guarantee you’ll never look back.


Need More Help? FAQs

Got a question? Drop us a line and we’ll get back to you ASAP