For a weight loss exercise program that works for YOU

We all want to live a healthy lifestyle and stay in great shape. With the demands of everyday life, I totally understand the importance of exercise weight loss programs that are not only convenient but makes achieving your dream results simple. Here at 28, my training and nutrition program is designed to fit into your lifestyle and take the stress out of healthy eating and exercise.

My online weight loss & exercise program

At 28, my team and I are committed to supporting our 28ers on their journey to a healthier lifestyle. With effective and easy to follow workouts combined with daily support from me and my crew, I am positive you’ll love everything my 28 program has to offer.

Anywhere. Anytime. Anybody.

No matter your current lifestyle, 28 is designed to work for you. Whether you are full time working mum juggling a busy schedule, a travelling sales rep or even a mature-age uni student, our online 28-minute exercise program is the ideal choice. My dynamic workouts can be performed in the comfort of your own home, we’ve even had 28ers do their workouts in small hotel rooms while on holiday. The workouts are effective but so simple that you can easily squeeze them in anytime and anywhere life may take you.

All you need is a phone and 28-minutes a day!

Whether you use your phone, tablet or computer, my training and nutrition program is easily accessible no matter where you are in the world. With a new workout every day designed to make exercise fun, our full-body workouts are here to help you build strength, get toned and live a healthier life

Customisable workout videos for all fitness levels.

Whether you are a beginner ready to start a new journey or a fitness fanatic looking for your next big challenge, our online weight loss & fitness program has the perfect level to suit you.

28 by sam wood workout levels

Healthy mind, healthy body.

Watch my videos on staying motivated, and then get ready to workout with me!

A weight loss program for people who love real food & real flavour

When it comes to staying in shape, it’s so important to eat a balanced and nutritious diet. Our philosophy to food here at 28 is is JERF: Just Eat Real Food, and the results stand for themselves: 28 works! With a new healthy eating plan created every week by our expert nutritionist team, you’ll enjoy tasty meals packed with fresh, wholesome and delicious foods you’ll love.

Develop a positive mindset for successful, sustainable weight loss

When it comes to making the choice to start a new health and fitness regime, I am a firm believer in the importance of positive thinking. Whether it be a relaxing 10-minute meditation or an inspiring motivational session, my team of mindset & motivation industry experts are committed to ensuring you maintain a positive state of mind at every stage of your fitness journey.

With our live support, plus our library of mindfulness exercises, I am confident you’ll be able to achieve the right mind frame and stay on track through your entire weight loss journey… and beyond!

At 28, I’m passionate about helping people live a happy, healthy and sustainable lifestyle. With variety, convenience and most importantly, effectiveness, I truly believe my 28 program will help you change your life forever!

To join thousands of other 28er’s just like you, register today! When you sign up, you’ll gain immediate access to our thousands of recipes, workouts and mindset videos. Don’t spend another day wishing for a healthier lifestyle. Take the leap today and let’s work together. I guarantee you’ll never look back.


20kg lost in 10 months

I’m so proud of Amy – and she found her abs again!

My goal was always ‘abs’, as crazy as that may seem after 4 kids. When I started with Sam and his 28 program I wanted to lose 12kgs… but I’ve now lost 20!! AMAZING!

When Amy started her journey with us, she lost an impressive 10KG in 8 weeks. She stayed consistent and stuck to my program, and now she’s lost a total of 20kg in 10 months!

“It’s flexible, it’s not an all-or-nothing program. If you fall off the wagon, you climb back on the next day.”



Need More Help? FAQs

Got a question? Drop us a line and we’ll get back to you ASAP